You might be wondering why a Christian blog would write an article related to Shatta Wale songs or Sarkodie songs. These are arguably 2 of Ghana’s biggest secular music artistes. So what reason would we have to feature content about them on a Christian website?
Here’s the thing: most believers often have the funny notion that no good thing can come from the world or from worldly people. This then leads us to close our hearts & minds to some everyday occurrences that the Holy Spirit seeks to use to instruct and teach us.
Remember this, in the scriptures:
- God spoke to a prophet through a donkey (Numbers 22:21-39).
- He spoke to Moses through a burning bush (Exodus 3:1-17).
- He spoke to Saul (who later became the apostle Paul) on the road to Damascus through a bright light from heaven (Acts 9:1-5).
- And he also spoke to Jonah through circumstances, when he had him swallowed by a great fish (Jonah 1-4).
The scriptures are filled with many more examples of God speaking to different men & women using what some would consider as ‘unconventional’ means.
In the same way, rather than ignore the recent feud between Shatta Wale & Sarkodie, I decided to look beyond the surface and ask: is there anything that Christians and Non-Christians can learn from this?
The answer is a resounding Yes!
I present to you 3 important lessons I have learnt from this squabble:
1. Don’t believe everything you read or hear in the media
This is not the first time Shatta Wale’s name would be in the news, due to a supposed misunderstanding with one artiste or another. The self-acclaimed Dancehall king was recently engaged in a very public fight (and eventual breakup) with Shatta Michy.
A short while after, the two were said to have reconciled, and at Shatta Wale’s launch concert of his latest album ‘The Reign’, he publicly proposed to her while performing on stage and the two are now engaged.
Now as a Christian, I am not one to stand in the way of an amicable resolution, but this isn’t the first time Shatta Wale & Shatta Michy have been seen in the public eye to be having a dispute. What we do know for sure is that celebrities often ‘stage’ things of this nature to garner attention to promote their brand and their music.
This beef with Sarkodie got both artistes and their songs trending on Twitter for more than 24 hours. So while we cannot confirm whether or not their heated fight was genuine, what we do know is both greatly benefited from their public misunderstanding, and somehow this ‘coincidentally’ occurred just about 2 days before the launch of Shatta Wale’s Reign album.
Additionally, pictured below are the manager’s of Shatta Wale & Sarkodie in hearty laughter in a recent Instagram post by a mutual friend of theirs. The clincher is the caption ‘We do this all the time …’ Whatever that means, we will leave it up to you to decide 😉
The lesson here? Things aren’t always what they appear to be.
2. Be creative in how you push your message
This one is largely for gospel artistes and also for soul winners. One thing secular artistes are able to do very well is get attention for their brand & music in very inconspicuous ways. They are able to get people to listen without necessarily telling them to listen.
This is an important skill that anybody needs in order to succeed, no matter the field in which you find yourself.
Without even releasing a song, Shatta Wale became topical in online conversations for about 24 hours, and this most likely will have a positive impact on his album sales and popularity. How can we do same i.e. get attention and have people drawn to our message or music using creative and positive means?
For a gospel artiste, perhaps you can jump on a hot topic in the news, a few days to the launch of your album. This immediately makes you topical, because you are touching on something that is of great concern and interest to people.
Just be careful with what you jump on and how you share your opinion as this could easily backfire and generate ‘bad press’ for you.
For soul winners, perhaps instead of jumping on your high horse and preaching to people, you might consider showing love to them by offering to pay for their fare, haircut or even setting up a stand to sell food at a fair, and then use that platform to share the gospel.
You can come up with other ideas, but the lesson here is simple: you can get attention without asking for it. You just need to be a little creative.
3. Leverage on partnerships for bigger impact
My third and final lesson from the Shatta Wale and Sarkodie saga?
Partner. Partner. Partner.
This is something the Western world is very good at. We often hear about a lot of mergers and acquisitions taking place, especially in the tech world in the USA. Google and Apple acquire companies all the time and this is how they are able to stay on the cutting edge of technology.
Shatta Wale and Sarkodie didn’t exactly partner up, but the hype and buzz from their public quarrel was greatly enhanced by the combination of their individual popularity. Their names gained further prominence because people from both camps were talking about both artistes.
In essence, when we want to do BIG things as believers, let’s ask ourselves: who can I partner with? Who can I combine forces with to have an even bigger impact?
Read what the bible itself says about partnership:
“Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up. Also, if two lie down together, they will keep warm. But how can one keep warm alone? Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken”
This is true not just in Christianity, but in any area of our lives. There is little benefit to going it alone, but there are so many positives to partnering with someone.